The Cupertino tech giant is informing people that the advertising companies on the internet are playing a notorious game. According to Apple, the ad companies are responsible for providing cookies, which then allows them to track their browser. The reason as to why the ad companies drop cookies is that they want to collect the data.
According to Apple, the cookie offenders aren’t any different than the negative factors on the internet that wants to disable security features and privacy. Apple even came up with a brand-new policy statement with its astounding team of WebKit. Moreover, the team will extend the power of ITP technology, which ultimately resulted in the dropping of the third-party cookies directly into Apple’s own Safari browser. The Safari browser is confined to the owners of iMac and iPhone.
For almost 25 years, Google, Facebook, and other interactive advertisers and several other ad-tech firms are dropping cookies into the browser of their users. The interactive advertisers pull this stunt to track websites which they visit, and they make interactions. The ad network or advertisers are directly responsible for putting the cookies into a browser by their own ads. Sometimes, the ad cookies are also dropped in by the content publishers as well.
The publishers are often responsible for dropping the first-party cookies to keep tabs on the content. The most remarkable and witty thing about the part mentioned above of the cookies is that it is already selected at the time of the user’s previous visits. It is safe to say that these prominent players have already figured out the ways by which they can utilize the first-party cookies for stalking the users. Apple said that it is going to put an end to these techniques.
By the looks of it, the massive ad-tech ecosystem comprises the niche middlemen and players which specializes in some very accurate ways. Moreover, this aids them in tracking the interest of people across the internet. The inescapable truth is that most of them do not respect the rules and regulations of the browser cookies alongside the preferences of the users for achieving their goals.
The new move will allow Apple to take away the working ground which the players use in common. Ways. The iPhone maker has already shut down distinctive methods such as DeviceID. The DeviceID is responsible for establishing the identifier for the computer of the users. Apple’s new move to block the cookies will reduce the definitive tracking options concerning the specific advertisers for working across the block.