YouTube is launching a new feature in the app which will allow official artist channels to sell their products on the app. Here’s how it will work, YouTube partnered with Merchbar, Merchbar is a music merchandise store. This store partners with certified music companies and sell their official products.
Google recently made YouTube its default music app for Android. This step was taken in order to compete with Spotify which is Apple’s music app. This music service offers regular as well as exclusive music, videos, live performances, etc.
YouTube Music App will now have shelf below the videos of official channels with the merchandise products to sell like t-shirts, bags, shoes, and more. This feature will help Youtubers to sell directly to the buyers or fans. It will result in an increase in income from Youtube which is till now limited to subscriptions and advertisements.
Merchbar says that companies like Crowdmade, Represent, Fanjoy, etc who partnered with them last year have experienced an increase in revenue. The Merchbar also offers other integrations like channel membership and super chat. Merchbar already has more than 35000 artists with 1 million products.
YouTube partnered with a custom t-shirt maker company Teespring to support this new feature. This announcement was made at the launch of the Merchbar feature. For now, this feature will be available initially in the U.S and soon will launch globally.